GeoTech Style Vision

We are increasingly relying on technology to make our lives easier, no longer needing to carry a big paper map to get from point A to B, or even having to know how to read it. We can visit any place in the world via Google Street View. One no longer needs to deeply engage with the terrain since satellite-based navigation does the engaging for us.

Parallel to this development, city dwellers increasingly opt for outdoor clothing in their urban habitats — an aesthetic known as Gorpcore. But these clothes, designed to withstand extreme weather conditions, will never get to fulfill their purpose. What does this paradox reveal about our lack of connection to the natural world around us?

Backcover of the gorpcore fashion editorial mixing street view footage with studio photoshooting. Contextualized by text fragments of critical writings about the digital age in context of image creation. The book design is equipped with small graphics, outlined machine like typography in grey and white and a visually striking use of footnotes.Cover of the gorpcore fashion editorial mixing street view footage with studio photoshooting. Contextualized by text fragments of critical writings about the digital age in context of image creation. The book design is equipped with small graphics, outlined sharp machine like typography in grey and white.Photographic collage of outdoor fashion and isometric satellite map imagery.Double spread of the street style outdoor fashion editorial mixing street view footage with studio photoshooting. Contextualized by text fragments of critical writings about the digital age in context of image creation. The book design is equipped with small graphics, outlined machine like typography in grey and white and a visually striking use of footnotes. Double spread of the street style outdoor fashion editorial mixing street view footage with studio photoshooting presenting the gorpcore fashion trend. Contextualized by text fragments of critical writings about the digital age in context of image creation. The book design is equipped with small graphics, outlined machine like typography in grey and white and a visually striking use of footnotes. Editorial design overview of the full book showing all spreads. GeotechStyleVision’s photo series is about misuse of functional outdoor clothing used as style statement in urban environments presented in three different looks. Accompanied by text fragments of critical writings about the digital age in context of image creation.Text layouts with bold styled footnotes intercepting the small typography of the articles. Big quotes catch the attention of the reader. Running text is set in versatile swiss style „Flattersatz“ set against the experimental lively layout. The publication is about a fashion trend called gorpcore.Editorial design spread of GeotechStyleVision photo series. The photographic concept is about the misuse of functional outdoor clothing from brands like arcterix and salomon used as style statement in urban environments mixed with found footage of street view imagery.Bold double spread opposing a screenshot of street view ui/ux interface elements and a fashion photography of outdoor equipment. Part of the editorial publication GeotechStyleVision about Gorpcore fashion and the new age of digital imagery.Red winter sport coat fashion photography. Gorpcore!
  • Medium Publication, Poster
  • Service Photography, Styling, Design
  • Client BA Visual Communication
  • Industry Fashion, Tech, Publishing
  • Team with Clara Holmes
  • Year 2023
  • Featured Hochparterre