EXPO 64: In the archives of Jacques Plancherel

Exploring the archives of the Museum für Gestaltung, we came across the extensive collection of Swiss graphic designer Jacques Plancherel. As he once claimed in an interview with SRF — he really did keep everything. His contribution to the national exhibition Expo 64 can be traced through a wealth of material: newspaper clippings, handwritten notes, financial records and letters from the public. The book presents these findings in chronological order, offering a view into his design process and the stories hidden in the archive.

Book cover in black and white with swiss typograpy and graphic logo design. The book tells the story behind the scenes of the Swiss national exposition EXPO 64 from the perspective of the graphic designer jacques plancherel with archive material of museum für gestaltung zürich.Studio photography of a book cover in black and white with swiss typograpy and graphic logo design. The book tells the story behind the scenes of the Swiss national exposition EXPO 64 from the perspective of the graphic designer jacques plancherel with archive material of museum für gestaltung zürich.Table of contents of the black and white editorial publication about the EXPO 64 exhibition set in serif typography with a lot of white space.Two spreads with archival material from the archives of museum für gestaltung zürich. The book is about the swiss national exposition 1964 bringing text, photographies and architectural blueprints together in an interesting layout with serif typeface.Swiss graphic design black and white serif typeface editorial layout.Detail of swiss graphic design black and white serif typeface editorial layout.Photo editorial layout with ongoing cut images in black and white. Part of the book „EXPO64: In the archives of Jacques Plancherel“ where archivel material of the graphic designer tells the story behind the scenes of creating the design for the exhibition.Black and white serif typeface editorial layout. Part of the book „EXPO64: In the archives of Jacques Plancherel“ where archivel material of the graphic designer tells the story behind the scenes of creating the design for the exhibition.Photo editorial layout with ongoing cut images in black and white. Part of the book „EXPO64: In the archives of Jacques Plancherel“ where archivel material of the graphic designer tells the story behind the scenes of creating the design for the exhibition.Black and white Graphic design of the map of the Swiss national exposition 1984. Accompanied by small serif typeface describing the different places of the exhibition. Part of the book design „EXPO64: In the archives of Jacques Plancherel“.Different layout types of a book design. Typesetting in swiss style graphic design, with a serif typeface and a complex layout system.Fold-out page of an architectural matrix/infographic and imprint of the book. Black and white graphic design for the editorial and research project „In the archives of Jacques Plancherel“ about the EXPO 64 in context of the graphic designer made with archival material of the museum für gestaltung zürich.
  • Medium Book
  • Service Research, Design
  • Client Museum für Gestaltung Zürich, Zurich University of the Arts
  • Industry Research, Creative
  • Team with Clara Holmes, Anastasiia Maslei, Artemisia Astolfi
  • Year 2023